First of all, what is Google My Business?
This is the listing that shows up on Google Maps and in search results when someone searches for your business. It displays useful business information such as your website, phone number, address and service area, reviews, business descriptions, and photos. This is often the first impression potential customers get, so it’s important to have a complete, professional listing that best represents your business.
How do I access my business’s Google My Business listing?
You can claim your free Google My Business listing by logging in to your Google account at business.google.com and following the prompts. Once you have filled out your business information, you will have to verify your affiliation with the business by requesting a postcard to your address or by completing a phone verification.
How do I make the most of my Google My Business Listing?
Once you are logged in to Google My Business, you will see the business dashboard. If you have multiple locations or listings, click the name of the business you want to edit. The menu on the left allows you to navigate to different sections of your listing.
Share weekly posts to Google My Business:
The post tab allows you to write posts that appear in your Google listing on Google Maps and in search results. You can make different types of posts, including What’s new, Events, Offers, and Products. These posts will disappear from your listing after 7 days, or after the event or offer is over. Old posts will be visible to users who click an active post, so you don’t lose the content completely, but it’s a best practice to post weekly to make sure your content stays up.
Make sure your business information is accurate and consistent:
One of the most important tabs is the Info tab. This is where you can edit your address, hours, phone number, business category, and add information on services and your business. Make sure the information here is consistent with your website and other listings, and try to use comprehensive, keyword-rich descriptions wherever possible
Check your Insights tab:
The Insights tab shows how many people have been searching for your business, and how they find you. You can also see a list of some of the popular search terms your Google My Business listing appeared in. This may give you an idea if your listing is appearing for the right searches. If you are coming up in a significant amount of irrelevant searches, check to see if there’s a more accurate category or edit your business descriptions to make sure they accurately describe your industry.
Respond to reviews and report irrelevant ones:
The Reviews tab allows you to view the reviews customers have left on your listing. You can also respond to reviews: thank those who left a glowing review, and address those who were less than happy with your service. If you believe a review violates Google’s policy guidelines, you can report it. Read our blog article on reporting Google reviews for more information and instructions.
Set up Messaging:
You can set up the messaging feature on your Google My Business listing to allow customers to message you directly. This can help you respond to inquiries quickly and capture leads.
Upload high quality photos and videos:
This tab allows you to add and remove photos and videos. The profile photo is a great place to feature your logo, and the cover photo can be a high quality image representing your past work or services.
If you aren’t happy with photos posted by your customers, then posting quality photos to counter-balanced them is a must. You can’t remove photos that were uploaded by a customer, but you can control the photos you upload yourself.
Click the blue + button to add new photos and videos.
If you don’t currently have a website, consider setting up the basic website feature:
This button creates a basic website based off of the information on your Google My Business listing. If you don’t currently have an SEO optimized website, you can use this as a temporary site to provide information to customers.
Make sure the owners of the listing work with your company:
Click the Users tab to add or remove “owners” and “managers” of the listing. Keep in mind that owners will have complete control of the listing and can remove other users from the listing, so make sure the “owner” is someone who will be with the company long-term and won’t lose access to their account.
Once your Google My Business is fully set up, make sure to check in regularly to post, respond to reviews, and respond to suggested changes. Google My Business is constantly changing and updating, and staying on top of the trends is a great way to get your business noticed by potential customers and boost traffic to your website.
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iSearch By City has been creating and marketing business websites that are optimized for local search since 2010. Our services include content development, directory listing submissions, review cultivation services, social media management, and pay per click. Visit our website to learn more or to schedule a free consultation.