Google+ was Google’s attempt to make a sharing platform similar to Facebook. While it wasn’t very effective as a social platform, it did give businesses a valuable SEO opportunity. That’s why many SEO companies and businesses took the time to claim and optimize Google+ pages. While Google+ seemed to have a lot of potential, the …
As a service-based business owner you may have heard about Houzz, a website designed to connect homeowners and service providers on remodeling and design projects. With 40 million homeowners using the platform worldwide, Houzz can be a great way to reach a large audience of potential clients. Homeowners can browse photos and find professionals in …
Nearly every small business owner has heard how social media can be a great tool for marketing their business and reaching customers online, but most don’t know how to get started or have the time to keep up with an active presence. However, many social media platforms, like Facebook and Google My Business, are constantly …
If you’ve been managing your Google My Business listing, you may have noticed several changes over the past few months. Keeping up with these changes will help you stay ahead of the curve and help you make the most of your organic listing. Adding Services to Google My Business Listings Earlier this year, Google …
First of all, what is Google My Business? This is the listing that shows up on Google Maps and in search results when someone searches for your business. It displays useful business information such as your website, phone number, address and service area, reviews, business descriptions, and photos. This is often the first impression potential …
Your Yelp page can be a great way to share your business information, showcase reviews from happy customers, and generate new leads. However, on occasion, you may receive a negative review that you feel is not relevant or fair to your business. In this case, you can handle the situation by either reporting the review, …
As a business owner, we know that bad reviews are tough to deal with. That glaring one-star review on Yelp, Google, or Facebook can harm your online reputation and may turn potential customers away. While the goal is to always provide great customer service, at some point most businesses will experience a negative online review. …
As a small business owner, your online reputation is important. Collecting reviews on Google can be a great way to showcase testimonials from happy customers and generate new leads, but you may receive a negative review that you feel is not relevant or fair to your business. When this happens, check to see if it …
According to Hootsuite, over 80% of Americans have a social media account. As more and more customer decisions are influenced by social media, it’s important for small businesses to keep up with the trend and utilize it as part of an overall marketing plan. Service-based businesses can use social media in a variety of ways, …