Word-of-mouth referrals are critical to a company’s reputation and a reliable, cost-effective way to expand your business. With more and more users sharing their experiences on social media, it is becoming increasingly important for small businesses to leverage new platforms and online reviews to engage with customers and promote their services. A leading social media …
If your business has been impacted by COVID-19, it’s important to keep your online presence up to date with the latest operating hours, safety measures, and changes to your offerings. Maintaining an accurate business profile and consistent communication is key to retaining your current customers and attracting new ones. In our previous post, we explored …
The holidays are a great opportunity for presenting your business online. In fact, according to a recent blog post from Google, the rise in internet traffic during the holiday season increases the probability of users finding your business. By preparing your online presence in advance, you can ensure that both current and potential clients have …
The reviews and posts on your Google My Business (GMB) listing say a lot about your business, and now may even be able to answer customer questions. Google’s latest update added an “Ask a question” box to GMB listings that allows customers to type a custom question. What is the “Ask a question” feature? As …
If you haven’t noticed already, Google My Business has made some changes to the way your business is displayed online. Recent updates make it easier to control your listing, share posts and updates, and upload photos on the go. The Google My Business Marketing Kit takes customization a step further, and helps you create personalized …
The Google My Business app makes it easier than ever to update your business information, upload photos, respond to reviews, and post updates to your free Google listing. Watch this one minute video for a quick overview: The app is tailored towards small business owners, and simplifies the process of managing your listing through your …
Your Google My Business listing is often the first introduction a potential customer will have to your company when they are searching online. Not only does it provide a snapshot of your company’s contact information, reviews, photos, and services, but it is also linked to your website, helping to boost SEO and drive traffic to …
Google+ was Google’s attempt to make a sharing platform similar to Facebook. While it wasn’t very effective as a social platform, it did give businesses a valuable SEO opportunity. That’s why many SEO companies and businesses took the time to claim and optimize Google+ pages. While Google+ seemed to have a lot of potential, the …
As a service-based business owner you may have heard about Houzz, a website designed to connect homeowners and service providers on remodeling and design projects. With 40 million homeowners using the platform worldwide, Houzz can be a great way to reach a large audience of potential clients. Homeowners can browse photos and find professionals in …
Nearly every small business owner has heard how social media can be a great tool for marketing their business and reaching customers online, but most don’t know how to get started or have the time to keep up with an active presence. However, many social media platforms, like Facebook and Google My Business, are constantly …