iSearch By City specializes in creating high-quality, affordably priced websites optimized for local search and offering excellent customer service. Our goal is to be the best value in local online marketing by helping our clients get the best return on their advertising dollar.
The Yellow Pages used to be the most cost-effective form of advertisement, and it was easy to pick up the phone and place an ad. But the market has moved online, and those days are long gone. Most consumers now search for services on the Internet using Google, Yahoo and Bing. At the same time, the cost per lead of Yellow Page advertising is becoming more expensive and no longer makes good business sense for many companies. With this shift in media local businesses are facing new challenges, as advertising on the Internet becomes an increasingly complicated process. It can be an overwhelming task for a small business owner to learn how to use the Internet to promote his or her business, much less keep up with the rapid and ever-evolving changes in technology and search engine optimization. Yet a strong online presence is essential in today's market.
That's where we come in. Our goal is to provide your business with a quality, professional, affordable and effective local marketing program on the Internet. The key element of this advertising program will be a fully optimized website geographically targeted to your entire market area. While some Internet marketing companies shortcut optimization, we perform complete, professional optimization that has earned our clients page-one rankings in Google, Yahoo and Bing search results. The optimized site will also include time-tested advertising copy written by skilled writers under the direction of a local marketing expert.
You will be able to track the results of the advertising program through the custom web analytics we provide as part of our services. This will help you, and us, determine the value of the program to your business. We will also identify changes in search trends and algorithms and keep your marketing program up-to-date. We will create Google Maps and Google+ listings for your business and make them as robust as possible with keywords, photos, videos, coupons, hours of service, and more. We will also help you get customer reviews. The goal of the Google Maps and Places listings is to penetrate the Google 3 pack. This is the list of local businesses (located below the Map) that appears above the organic search results when someone searches for a local service. We believe this list to be the most desirable real estate on the search results page.
Beyond penetrating the Google 3 pack, our goal is to get your business as many Google, Yahoo and Bing page-one rankings as possible for major keyword searches. Our home and portfolio pages feature incredible success stories of our clients' many page-one rankings. The entire process can take time and there are no guarantees as to exact placement in the search results listings, but we will use the same methods we did for our other clients with the goal of ranking your site as highly as possible. Your website placement should become more competitive over time, which is why our contract is for twelve months. Again, please look at our home, portfolio and reviews pages to read about the incredible results we've achieved for our clients.