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Category: Social Media Marketing

Easily Manage Your Business’s Google Listing with the New Google My Business App

The Google My Business app makes it easier than ever to update your business information, upload photos, respond to reviews, and post updates to your free Google listing. Watch this one minute video for a quick overview: The app is tailored towards small business owners, and simplifies the process of managing your listing through your …

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Five Easy Ways to Optimize your Google My Business Listing

Your Google My Business listing is often the first introduction a potential customer will have to your company when they are searching online. Not only does it provide a snapshot of your company’s contact information, reviews, photos, and services, but it is also linked to your website, helping to boost SEO and drive traffic to …

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What you need to know about Google’s decision to shut down Google+

Google+ was Google’s attempt to make a sharing platform similar to Facebook. While it wasn’t very effective as a social platform, it did give businesses a valuable SEO opportunity. That’s why many SEO companies and businesses took the time to claim and optimize Google+ pages. While Google+ seemed to have a lot of potential, the …

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Is Houzz Advertising Right For Your Service-Based Business?

As a service-based business owner you may have heard about Houzz, a website designed to connect homeowners and service providers on remodeling and design projects. With 40 million homeowners using the platform worldwide, Houzz can be a great way to reach a large audience of potential clients. Homeowners can browse photos and find professionals in …

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What’s the best way to manage social media for a small business?

Nearly every small business owner has heard how social media can be a great tool for marketing their business and reaching customers online, but most don’t know how to get started or have the time to keep up with an active presence. However, many social media platforms, like Facebook and Google My Business, are constantly …

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Will recent Google My Business changes affect my listing?

If you’ve been managing your Google My Business listing, you may have noticed several changes over the past few months. Keeping up with these changes will help you stay ahead of the curve and help you make the most of your organic listing.   Adding Services to Google My Business Listings Earlier this year, Google …

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How to Respond, Report, and Potentially Remove Negative Yelp Reviews

Report a negative Yelp review

Your Yelp page can be a great way to share your business information, showcase reviews from happy customers, and generate new leads. However, on occasion, you may receive a negative review that you feel is not relevant or fair to your business. In this case, you can handle the situation by either reporting the review, …

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4 Tips for Responding to Negative Reviews

As a business owner, we know that bad reviews are tough to deal with. That glaring one-star review on Yelp, Google, or Facebook can harm your online reputation and may turn potential customers away. While the goal is to always provide great customer service, at some point most businesses will experience a negative online review. …

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How to Remove Negative Google Reviews

As a small business owner, your online reputation is important. Collecting reviews on Google can be a great way to showcase testimonials from happy customers and generate new leads, but you may receive a negative review that you feel is not relevant or fair to your business. When this happens, check to see if it …

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How Social Media Can Help Your Service-Based Business

Upcoming SEO Trends

According to Hootsuite, over 80% of Americans have a social media account. As more and more customer decisions are influenced by social media, it’s important for small businesses to keep up with the trend and utilize it as part of an overall marketing plan. Service-based businesses can use social media in a variety of ways, …

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