Client Need: This client had a simple two-page website from YP.com. The website appeared to not rank well for searches in his outlying service areas, and he felt that he wasn't really receiving any additional exposure from his site beyond his local community. Historically, the client had relied upon the phone company and independent phone book publishers to promote his business. Over the years, he found that usage of the Yellow Pages book had severely declined over the years, and his website wasn't generating any noticeable new business as people who searched for "paving contractors in Orange County" couldn't find his site.
Our Solution: We aimed to give him the most content-rich website for his industry in his market area. With an understanding of what customers are looking for (value, experience, etc.), we created a website layout that featured every aspect of his business and developed compelling content designed to motivate customers to call. We also took the time to ensure that there were no missed opportunities in his website's optimization.
Some of the Features:
- Website design features every aspect of his business at a glance
- Compelling, content-rich copy
- Maximized every opportunity for optimization
- Client is able to call us at any time
Results: When anyone in Orange County searches for "paving contractors Orange County," "paving contractor Orange County," and "asphalt contractor Orange County," the client's site typically appears among the first three listings in Google Maps and on the first page of Google's organic listings. Additionally, we exceeded our client's expectations. See the testimonial below.
Reviews: "I Search By City set up and maintains our web site. Mark Tayne has been very instrumental in helping us attract new business. He spend numerous hours asking the right questions and implementing details on our web site that resulted in many inquiries and better yet, new customers. As a matter of fact, new customers have contracted with our company even when a lower priced bid has been submitted. We credit the web site as a contributing factor in obtaining client contracts because it conveys the specialties that our company offers to our clients. We have had numerous positive comments on our web site."